Saturday, July 24, 2010

Madonna Creates Material Girl

July 5, 2010 Written by Jenae Lee

Madonna has teamed up with Macy’s to launch her new line, Material Girl.

In the collection, you will see items that reflect inspiring looks that Madonna has worn in the past that have been modernized to appeal to today’s teens and young adults. The line is composed of clothing, footwear, handbags, jewelry, and hair accessories. Most of the items range from $12 to $40 while the most expensive part of the line includes some outerwear and dresses at $80; making it good competition with other retailers such as H&M, Forever 21, and Zara.

To help design the line Madonna received much help and inspiration from her well-dressed daughter, Lourdes Leon.

“She’s been coming to meetings pretty much from the very beginning,” said Madonna in admiration of her fashionista daughter. “My role was really to make sure we were all going in the right direction and it was a line that I could stand behind and be proud of and feel good about — and one that she could also feel represented her. I really like the way Lola dresses, and I think this line is absolutely an extension of her taste.”

The collection arrives at Macy’s August 3 in stores and will be available on

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